• Our Story

“We saw a gap in the market for a premium venue focusing on customer service, exciting events and world class brands and are really excited to bring this vision to fruition.”

Nick & Alex Fell - The Alexander's Story

In 2011, Father and Son team, Nick and Alexander Fell, set to work in creating their vision: a premium venue ideal for late night socialising where first class customer service is paramount!

In recognising the real potential of an old 1930’s warehouse – devoid of running water and electricity – the pair designed and project managed the build of two very distinct spaces, which had the real capability of transforming Worcester’s social scene.

The first is Alexander’s, a late lounge for casual drinks, a great night out or planned celebration in the most exquisite environment there to enjoy until the early hours of the morning. Inspired by London’s best, Alexander’s provides the opportunity of an exclusive night out, with its very own VIP offering including private seating and your very own bar area.

The Club Room at Alexander's Bar

The second is The Brick Room – an intimate setting that utilises and brings to life the raw materials of the 80 year old building to create a charismatic social space. By day, The Brick Room provides the perfect location to catch up with friends, do lunch and enjoy specialist coffee.

By night, The Brick Room transforms into a rustic setting for intimate drinks with an offering of over 40 variants of hand crafted cocktails – all made with care and precision by leading cocktail specialists to provide perfection from the very first taste.

The Brick Room Story - Alexanders

Following a two year build Alexander’s and The Brick Room opened for business in October 2014 and to date has been well received by the city. All feedback has been taken on board the Father and Son duo and will continue to shape all future developments and the team’s commitment to providing the very best social space Worcester has to offer.

Now very much a family run establishment with pride in attention to detail and passion for providing the very best customer service, Alexander and his team look forward to welcoming and providing you with a memorable evening, whether celebrating big or small!

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