Online marketing is becoming more crowded; though the number of available consumers has remained more or less steady, millions of new businesses have flooded into the space for a piece of the pie. This is especially true in the content and social media marketing spaces. One of the best solutions for this is to target a more specific niche, appealing to a narrower range of demographics with a more specific topic. As a result, we’re bound to see more companies opting for more targeted, almost personal-level content and campaigns.
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